When trendy toys meet fragrances - collect the emotions and scents of the world"** > **Sub-label**: Direct supply from the global supply chain ` 100+ international fragrance brands ` Pop Mart's exclusive IP matrix > **Visual elements**: LABUBU plush doll holding a customized perfume bottle (dynamic AR effect, users can click to trigger the fragrance simulation animation) **Core product area: | **High-end perfume** | | **Trendy toys blind box** | **LABUBU "High Energy Ahead" third generation** (hidden model probability 1/144) | Metal enamel craftsmanship, second-hand premium 12 times, support AR virtual box drawing | | **Subscription service** | **"Monthly Smell Blind Journey" subscription box** (SCENTBIRD mode upgrade version) | $14.95/set, including 8ml niche fragrance + mini trendy toys, first month gift customized spray bottle | --- - **Global direct network**: - **Authenticity guarantee**: > Blockchain traceability technology ### **Immersive experience function** 1. **"Smell personality" test**: 6 questions generate exclusive fragrance report, recommend matching IP (e.g. "Cool wood tone = SKULLPANDA dark series") 2. **AR fragrance testing hall**: Scan the trendy toy figurine with your mobile phone to trigger the corresponding fragrance holographic demonstration (e.g. Scan MOLLY to release the flower and fruit fragrance mist animation) 3. **Global player community**: Users upload "perfume + trendy toy" matching posts, like the TOP10 to get priority purchase of co-branded products ```plaintext [2024 real-time performance] -Perfume repurchase rate 42%: 3 times higher than the industry average (SCENTBIRD model driven) - Trendy toy overseas growth rate 475%: LABUBU topped the US shopping list. --- > **"We not only sell goods, but also manage the emotional connection of young people around the world"** > - Supply chain: 1200+ French duty-free warehouses/direct supply from Yongchun agarwood base, 15% cost reduction > - Consumer side: Blue ocean leader with a perfume penetration rate of 5%-50%, community operator with a repurchase rate of 49.4% for trendy toys **Design logic and data support**: 1. **Emotional consumption linkage**: Generation Z pays for "emotional value" (perfume satisfies self-pleasure, and trendy toys carry social currency); 2. **Scarcity manufacturing**: co-branded/hidden/regional limited 3. **Technology empowers experience**: AR fragrance testing reduces decision-making costs, and blockchain traceability solves the pain points of counterfeit goods; 4. **Supply chain visualization**: raw material origin-production link-logistics track is fully transparent.
